Bradford City FC
Project Overview
Bradford City FC, a club with deep roots and a passionate fanbase, wanted to modernise its online retail experience. The goal was to reflect the club’s identity through a bold, accessible eCommerce design, and enable fans to engage more deeply by customising their official merchandise, particularly football shirts.
We were brought in to develop a custom Shopify solution that would transform how the club connected with its supporters online.
The Challenge
Shopify Theme Development
Shopify App Development
Technical Architecture
Shopify
Key Features Delivered
A Club-Centric eCommerce Experience
We designed and built a bespoke Shopify store that captured the essence of Bradford City FC’s brand visually aligned with the club’s colours, heritage, and tone.
Key features included:
- Streamlined navigation for quicker product discovery
- Mobile-first design optimised for on-the-go shopping
- Visual merchandising to promote collections and limited-edition items
The store gave fans a retail experience as cohesive and energised as match day itself.
Summary
Interactive Football Shirt Customiser App
To elevate fan engagement, we built a custom shirt customiser app embedded within the Shopify storefront. This tool allowed customers to:
- Choose their preferred shirt design
- Add a name, number, and optional short message
- Preview the result in real-time with instant price updates
The shirt customiser delivered a personalised journey from start to checkout—one that resonated strongly with supporters looking to show pride and individuality.
Results
+70% increase in visitor engagement
+50% increase in average order value (driven by personalised products)
+30% improvement in overall conversion rate