Most Shopify brands don't have a traffic problem. They have a conversion problem.
More ad spend brings more visitors. But if your store experience isn't working (the product pages, the checkout, the trust signals, the flow) those visitors leave without buying. The problem isn't how many people find you. It's what happens when they do.
Since 2014, we've worked exclusively with Shopify brands to fix exactly that. Not as consultants who send slide decks and disappear, but as an embedded team that analyses your store, identifies what's costing you revenue, and implements the fixes. Month after month.
We work with brands that already have momentum. You've got customers, you've got traffic, and you've proven the product. What you need now is someone who can look at the data without bias, tell you what's actually holding the store back, and then do something about it. That's the retainer. Senior team, no juniors, no outsourcing, no fluff.
We're based in Glasgow, Scotland and work with ecommerce brands across the UK, Europe, and North America. If you're wondering whether we'll understand your niche: we've worked across fashion, beauty, supplements, homewares, food and drink, and B2B ecommerce. The conversion fundamentals are the same. The nuance comes from experience.
- 12+
- Years in business
- 100+
- Projects delivered
- 5★
- Clutch rating
- 3
- Clutch awards
Our Process
our process
(01) Discovery
We start by understanding your business, customers, and goals. Through workshops and research, we uncover insights that guide everything that follows.
(02) Strategy
With a clear direction, we create a roadmap that turns your vision into action aligning your goals with proven eCommerce strategies.
(03) Design
We design with purpose balancing looks and usability to create smooth, intuitive experiences that drive engagement and sales.
(04) Build
Our Shopify experts build fast, reliable stores that scale with your brand—so you can grow without technical headaches.
(05) Launch
With a structured deployment process and version control, we launch your store smoothly. No surprises, just stability and confidence.
(06) Growth & Support
Beyond launch, we are right by your side providing ongoing support, feature updates, performance monitoring, oportunity insights, and optimisation to keep your busineses growing strong.
What We Do
our services
Everything you need to build, grow, and scale on Shopify.
Ready to switch platforms? We handle seamless migrations to Shopify, ensuring no data loss, minimal downtime, and a fully optimised store setup that's ready to grow from day one.
- • Platform migration to Shopify
- • Data transfer & product migration
- • Customer data migration
- • Order history preservation
- • Zero-downtime migration planning
A monthly retainer combining strategic CRO, hands-on development, and direct access to a senior ecommerce strategist. £2,500/month, rolling monthly commitment, no minimum contract.
- • Monthly strategy & direction call
- • Quarterly CRO audit & recommendations
- • Up to 8 hours development per month
- • Monthly performance report
- • Ongoing expert advisory access
Your store deserves a look that's uniquely yours. We design and develop custom Shopify themes that blend standout visuals with smooth functionality, fully responsive, lightning-fast, and optimised for sales.
- • Custom Shopify theme design
- • UI/UX design & development
- • Shopify app development
- • Mobile-first responsive design
- • Performance optimisation
Testimonials
kind words
"Uncover Commerce was efficient and responsive, making the design and build process straightforward for our team"
"We were incredibly impressed with the seamless redesign and migration of our website. Excellent work."
"The site Uncover created for us has been a game-changer—it's helped us almost double our turnover!"
"They took time initially to get a deep understanding of the project and what we wanted to achieve. They were very responsive and delivered a great product."
"The enthusiasm for the project and the ideas contributed. It's a real partnership with Uncover being fully invested in the output."
our values
We're guided by a set of values that shape how we work
Partnership & Collaboration
We see our clients as partners, not projects. Together, we build, learn, and grow—always in sync.
Accountability
You trust us with your vision; we take that seriously. We deliver on our promises and own our outcomes.
Authenticity
No jargon, no tricks, no hidden terms. We're pretty blunt and honest, but we're also pretty good at what we do.
Passion & Fun
We love what we do, and we bring that energy to every meeting, line of code, and launch.
Understanding
We start with listening. Deep knowledge of your brand, goals, and users leads to smarter, more intuitive products.
Clarity
We aim for simplicity and impact whether in our designs, our builds, or our words.
Accessibility & Environmental Responsibility
Every product we make is fast, inclusive, and light on energy built with care for people and planet.
Creative Excellence
We push boundaries, explore boldly, and craft solutions that are as elegant as they are effective.
Customer Focus & Continuous Improvement
Your success is our success. We stay proactive, curious, and committed to getting better every day.
At Uncover, we don't believe in one-size-fits-all. We believe in understanding your world, applying our craft, and building something brilliant together.
Frequently Asked Questions
FAQ
To take the guesswork out of working with us.
General Questions
What does your web design process look like?
We break the project into clear phases: discovery, strategy, design, development, and launch. We start by understanding your goals and audience, then move into visual design and content planning. You'll get sign-offs at key stages, so nothing goes live until you're happy.
How long will it take to build my website?
Most websites take 6–8 weeks from kickoff to launch, depending on complexity and how quickly we can collaborate. E-commerce and custom functionality can add time, but we always provide a clear timeline up front.
What types of businesses do you typically work with?
We work mainly with small to mid-sized businesses 2m—100m in revenue, from product brands, retailers, to service-based companies and B2B. If you're growth-minded and care about good design and user experience, we're a good fit.
What makes your agency different from others?
We combine clean, conversion focused design with technical know how and strategic thinking. We're not just making a pretty site, we're building a tool that helps your business grow.
Pricing & Packages
How much will it cost to build my website?
Pricing depends on what you need. We'll give you a clear, fixed quote before anything starts. Book a discovery call to discuss your project and get a tailored estimate.
Do you offer packages or is everything custom?
We have starting packages for common needs (like brochure sites or Shopify Setups), but we always tailor the scope to fit your goals and budget.
Are there ongoing fees after the website is built?
We don't lock you into anything, but we do offer optional hosting, maintenance, and support plans if you'd like help keeping everything running smoothly.
Design & Functionality
Will my website be mobile-friendly and responsive?
Absolutely. Every site we build is designed to look and work great on all screen sizes, from phones to desktops.
Can you match our brand or help us create a new look?
We can do both. If you have brand guidelines, we'll stick to them. If you're starting from scratch, we can help define your look and feel so your brand feels consistent and polished.
Will I be able to update the website myself?
Yes, we build sites on user-friendly platforms, and we'll show you how to make updates. Or if you prefer, we can handle updates for you as part of a support plan.
Do you offer ecommerce features like product pages, carts, or payment systems?
We do. We build ecommerce sites on platforms like Shopify or BigCommerce, and can customise everything from product filtering to checkout flows.
Marketing & Performance
Do you offer SEO services or optimise sites for search engines?
Yes. All our sites are built with SEO best practices in mind, clean code, fast loading, and mobile-friendly. We also offer content and keyword strategy as an add-on if you want to go deeper.
Will the website be fast and secure?
Definitely. Speed and security are part of our baseline, we optimise every site and use trusted hosting solutions with SSL encryption.
Can you help with content or copywriting?
We can! If you need help writing your content or refining your messaging, we offer that as an optional service during the project.
Technical & Support
What platform will the website be built on?
We typically work with Shopify, BigCommerce, or custom code depending on your needs i.e if you need an API integration or a custom feature/app. We'll recommend the best fit based on your goals and technical comfort level.
Will you train us on how to use the site?
Yes, we include a walkthrough at the end of every project and provide training videos or documentation so you feel confident using your site.
What kind of support do you offer after launch?
We offer ongoing support packages for updates, backups, bug fixes, and improvements. Or you can reach out whenever you need us, we're happy to help.
Project Management
Who will be our main point of contact?
You'll have a dedicated project manager, one person to speak to throughout the project, so things stay smooth and clear.
How often will we get updates during the build?
We typically check in weekly during active phases, and you'll also have access to a shared project dashboard to track progress and deliverables.
What happens if we're not happy with the initial design?
No problem, the design phase includes revisions. We'll work with you to get it right, and we won't move forward until you're happy.