Ecommerce Agency for Growing UK Brands
Design, development, and conversion optimisation for brands that already have traffic and need more of it to buy.
Glasgow-based, working across the UK and globally. Shopify is the only platform we build on.
Certified Partner 
an ecommerce agency built around one idea
Most brands that come to us believe they have a traffic problem. Almost none of them do. They have thousands of visitors a month and a store that quietly loses nearly all of them before checkout. More ad spend on top of that store just makes the leak more expensive. Fixing the leak is what we do.
Uncover Commerce is an ecommerce agency based in Glasgow. For over 12 years we have designed, built, and grown Shopify stores for UK and international brands. Design, development, and conversion work sit under one roof here, with one team accountable for the numbers that come out the other end.
what we do
one joined-up offering
Plenty of agencies sell design, development, CRO, and retention as separate services with separate teams. We don't think they work that way. A redesign that ignores conversion data is decoration. A testing programme that can't ship code is a slideshow. Everything below is run by one team, against one goal: a store that converts more of the people who visit it.
- 01
Shopify Design & Development
Custom storefronts built on Shopify and Shopify Plus. Every design decision is informed by conversion data, not portfolio aesthetics.
- 02
Conversion Rate Optimisation
A structured testing programme: research, hypotheses, A/B tests, iteration. More revenue from the traffic you already pay for.
- 03
Conversion Growth Retainer
Our flagship engagement. Ongoing CRO and development in one monthly programme, with one team accountable for the numbers.
- 04
Retention & Store Improvements
Email flows, subscription setups, and the steady stream of fixes and upgrades that keep a store improving after launch.
who we work with
A good fit
Established ecommerce brands with real traffic and product-market fit. Typically that means stores doing consistent monthly revenue, on Shopify or moving to it, where the founder or ecommerce lead knows the store could convert better but doesn't have the team to fix it. We work with brands across the UK and internationally, B2C and B2B.
Not a good fit
Pre-launch startups and brands still finding product-market fit. Not because we don't like early-stage businesses, but because our pricing and our methods assume there is existing traffic and data to work with. If you are at that stage, you will get more from a freelancer or a template than from us, and we will tell you that on the first call.
the problem most ecommerce brands have
It is rarely traffic. The average online store converts somewhere between 1.4% and 1.8% of its visitors. That means for every 100 people a brand pays to bring to its site, roughly 98 leave without buying. When growth stalls, the instinct is to buy more visitors. But pouring more traffic into a store that converts at 1.5% just scales the waste.
The maths works the other way too. Move that same store from 1.5% to 2.5% and revenue goes up 66% on identical traffic, for zero extra ad spend. That improvement compounds every month afterwards. This is why conversion work sits at the centre of everything we do, and why our flagship engagement is a Conversion Growth Retainer, not a redesign package.
how we work
Retainer
Most of our clients work with us on the Conversion Growth Retainer: a monthly programme of research, testing, and development. One fee, one team, and a compounding improvement in how the store converts. It suits brands that want a store getting measurably better every month, not a big bang every two years.
Project
Some work is naturally a project: a new store build, a replatform, a migration to Shopify. We scope it, price it fixed, and deliver it with a clear timeline. Many project clients move onto the retainer after launch, because a launch is a starting point, not a result.
our track record
years in business
projects delivered
star Clutch rating
Clutch awards, Top Agency Scotland 2024
We have been doing this since 2013. The Clutch rating comes from verified client interviews, and the Top Agency Scotland 2024 recognition covers three separate Clutch award categories. We would rather show you the work: our case studies include the numbers behind each project.
based in glasgow, working across the uk and globally
We are a Glasgow-based agency and we consider that a feature, not a caveat. You get senior people on your account without London agency overheads baked into the fee, and a team in your timezone that answers when you call.
Most of our clients are elsewhere: across Scotland, England, Europe, and further afield. The work runs remotely with direct communication throughout, and if you want to meet in person, we are happy to arrange visits either way. The quickest route to a conversation is our contact page.
Testimonials
kind words
"Uncover Commerce was efficient and responsive, making the design and build process straightforward for our team"
"We were incredibly impressed with the seamless redesign and migration of our website. Excellent work."
"The site Uncover created for us has been a game-changer—it's helped us almost double our turnover!"
"They took time initially to get a deep understanding of the project and what we wanted to achieve. They were very responsive and delivered a great product."
"The enthusiasm for the project and the ideas contributed. It's a real partnership with Uncover being fully invested in the output."
common questions
What does an ecommerce agency do?
An ecommerce agency designs, builds, and grows online stores. In practice the work splits into three areas: the storefront itself (design and development), the rate at which visitors buy (conversion optimisation), and what happens after the first order (retention). Some agencies only do one of these. We do all three, because in our experience they only produce results when they are run together.
How much does an ecommerce agency cost?
It varies widely across the market, from a few thousand pounds for a focused project to six figures for enterprise builds. Our project work typically starts around £3,000 and scales with scope, and our Conversion Growth Retainer is a fixed monthly fee. We are honest about this: our pricing suits established brands with meaningful revenue, not pre-launch startups. You always get a fixed proposal before any work starts.
What is the difference between a Shopify agency and an ecommerce agency?
An ecommerce agency works across the discipline of selling online: platform, conversion, retention. A Shopify agency specialises in one platform. We are both. Shopify is the only platform we build on, which keeps our technical work deep rather than broad, but the thinking we apply (conversion research, testing, retention) is ecommerce thinking, not platform administration.
Related Services
Talk to us about your store
Book a free 30-minute call. We'll ask about your traffic, your conversion rate, and your goals, then tell you honestly whether we can help.
Ready to fix the conversion problem?
Tell us where you're at and what you need, or use the contact page. We'll come back with a clear plan, no commitment required.
- Typically respond within one business day
- No commitment or sales pressure
- Straight answers from senior team members
Prefer to talk?
Book a meeting →