Ecommerce Growth Retainer
A Senior Partner,
Not Just a Pair of Hands.
CRO · Development · Expert Advisory
The Ecommerce Growth Retainer combines strategic conversion rate optimisation, hands-on development support, and direct access to expert ecommerce advice, under a single, predictable monthly fee. Each month builds on the last, turning insights into action and action into compounding revenue growth.
Who This Service Is For
Built for Brands Ready to Grow
This retainer is best suited to:
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Brands launching a new ecommerce channel and wanting expert guidance from day one
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Businesses that have a site live but aren't yet converting at the rate their traffic warrants
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Teams without in-house ecommerce expertise who need a trusted external partner
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Founders and operators who want to make confident, informed platform and investment decisions
Not designed for businesses seeking pure execution-only resource or those with mature in-house CRO and dev teams already in place.
Service Overview
Unlike project-based work, this retainer is structured around momentum. Insights from performance data drive recommendations, recommendations shape development priorities, and development output feeds back into measurable results.
The goal is sustainable, compounding growth in revenue. Not one-off wins.
What's Included
Everything in the Monthly Retainer Fee
Six structured deliverables, designed to compound month on month.
Strategy & Direction Call
60-minute structured session covering performance review, upcoming priorities, CRO hypothesis review, and roadmap alignment.
CRO Audit & Recommendations
Structured review of on-site conversion flows, checkout experience, product discovery, and UX friction, with prioritised recommendations.
Development Hours
Up to 8 hours of hands-on development time to implement CRO fixes, UI improvements, A/B test variants, or platform enhancements.
Performance Report
Concise reporting dashboard covering conversion rate, revenue per session, AOV, bounce rate, and key segment trends vs. prior period.
Expert Advisory Access
Direct access to a senior ecommerce strategist via shared Slack/Teams channel for questions, sense-checks, and platform decisions.
Annual Roadmap Review
Full-day (remote) strategic review to set priorities for the next 12 months, assess platform fit, and plan for growth milestones.
Development Hours: up to 8 hours per month included.
Hours cover implementation work directly tied to CRO recommendations or agreed platform improvements. Hours do not roll over. Additional development time beyond the included allocation is available at a day rate, quoted separately.
How It Works
A Repeatable Monthly Rhythm
The retainer follows a structured monthly cadence designed to maintain focus and build compounding results.
Data & Insights
Week 1Performance report delivered. Data reviewed internally ahead of strategy call.
Strategy Call
Week 260-minute session to review performance, agree priorities, and confirm development tasks for the month.
Development & Implementation
Weeks 3–4Agreed development work executed. CRO recommendations documented or implemented within the included hours.
Advisory Access
OngoingAsync access to your dedicated strategist for questions, reviews, or sense-checks as they arise.
CRO Focus Areas
Growing Wallet Share, Not Just Traffic
CRO under this retainer focuses on increasing the revenue generated from existing and incoming traffic, not purely growing traffic volume.
Homepage & Landing Pages
First impressions, clarity of value proposition, and entry-point conversion.
Product Discovery & Merchandising
Search, filtering, recommendations, and how customers navigate to purchase.
Product Detail Page (PDP)
Trust signals, imagery, copy, social proof, and add-to-cart rate.
Checkout & Basket Experience
Friction reduction, abandonment recovery, and upsell/cross-sell opportunities.
Mobile Conversion Parity
Ensuring mobile performance matches or exceeds desktop benchmarks.
Returning Customer Experience
Account features, loyalty mechanics, and repeat purchase optimisation.
Client Result
Through strategic CRO and data-backed improvements, we doubled Alakazam's revenue, transforming their store into a high-velocity growth engine.
"The site Uncover created for us has been a game-changer. It's helped us almost double our turnover!"
Peter Nardi
Director, Alakazam Magic
How We Measure Success
Pricing & Commitment
Simple, Transparent Pricing
Out of Scope
The following are not included within the retainer and would be scoped and quoted separately if required:
- Paid media management or advertising spend
- Platform migrations or major replatforming projects
- Full website redesigns or brand identity work
- Third-party software licences or platform subscription costs
- Development work exceeding the included 8 hours/month
- Custom data analytics builds or BI tooling
Ready to turn more visitors into buyers?
Tell us about your store and where you're at. We'll discuss how the Growth Retainer can help you build consistent, compounding ecommerce revenue.
- Typically respond within one business day
- No commitment or sales pressure
- Straight answers from senior team members
Prefer to talk?
Book a meeting →Sustainable Growth Starts with the Right Partner.
Strategic CRO, hands-on development, and senior advisory, all under one predictable monthly fee. Let's talk about what that could mean for your store.