Glen Lyon Coffee

Project Overview

Glen Lyon Coffee had a loyal customer base and a strong offline presence, but their digital experience wasn’t keeping up.
Key issues included:

- An outdated website that didn’t reflect the brand or support user-friendly navigation

- No support for flexible coffee subscriptions

- A manual wholesale ordering process that created administrative overhead

- Poor mobile performance, risking lost sales on smaller devices

eCommerce Development, UX Design, Subscription Integration

Shopify

- Rebuilt the site on Shopify with a clean, responsive design

- Improved product discovery with intuitive navigation and filtering

- Aligned visual identity with the brand’s ethos and Highland setting

- Integrated a subscription flow for recurring orders

- Enabled customers to manage their plans directly via account settings (pause, skip, or cancel)

- Increased customer retention and lifetime value

- Developed a dedicated wholesale portal with custom pricing and order histories

- Enabled bulk ordering and automated invoicing to reduce admin tasks

- Improved visibility through content and metadata optimisation

- Increased site speed and reduced bounce rates, especially on mobile

Increased online sales due to improved UX and the introduction of subscriptions

Higher customer retention from a frictionless subscription experience

Greater operational efficiency from a streamlined wholesale process

Improved mobile conversion rates thanks to responsive, fast-loading design